“AI is fundamentally changing how we approach supply chain challenges”

Tyrone “T. J.” Keys is a director at 4flow software in Atlanta. With a background in technology and project management, he leads a team of 15 people. In this interview, T. J. shares his supply chain industry journey, his leadership philosophy and his insights on the future of supply chain software, including the pivotal role of AI.

How did you get into supply chain in the first place?
My journey wasn’t a straight line. I started my career focused on technology, working as a functional consultant and in project and program management. Over time, I developed a passion for leadership, coaching and mentorship. This blend of tech and leadership skills naturally led me to the supply chain field, where complex problems require both innovative software solutions and strong, collaborative teams. Now at 4flow, I get to combine all these interests.

Looking at the industry, what trends are you observing in supply chain software right now?
AI is undoubtedly the biggest trend. It's not just a buzzword; AI is fundamentally changing how we approach supply chain challenges. AI allows us to analyze massive datasets and identify patterns that can predict future demand and optimize inventory, making supply chains more resilient. This is especially important as disruptions become the new norm. At 4flow, we’re actively exploring how to integrate AI to create smarter, more predictive software solutions.

Another trend we’ve been observing in the life sciences industry is the increasingly unique requirements for supply chains that support highly personalized product flows. This puts entirely new challenges on supply chain optimization in the industry.

Can you elaborate more on how the life sciences supply chain is changing?
Personalized medicine is a major driver of change. We’re moving away from mass-produced pharmaceuticals toward treatments tailored to individual patients. This shift creates a “supply chain of one,” which presents unique logistical challenges. It requires incredible precision, real-time visibility and the ability to manage highly sensitive and time-critical shipments. It’s a complex but exciting area where our software can make a significant impact. I’m always interested in new challenges and trends in the supply chain industry.

Which challenges do you personally find most exciting in your job?
I truly enjoy the people aspect of my role. Leading a team of about 15 individuals, my focus is on understanding each person and helping them grow. I want to build a foundation of trust and open communication.

Beyond trust, which aspects of leadership do you find particularly important?
Emotional intelligence is key. Understanding your team members on an individual level allows you to adapt your leadership style to what they need most. Providing consistent feedback is also crucial for their development and for the team’s overall success. The 4fllow team always wants to improve to deliver the best solutions possible for the supply chains of our customers.

Looking back on your time at 4flow, is there a moment that stood out to you?
My first week was quite memorable. I had the opportunity to attend a strategy meeting in Berlin, Germany. It was an amazing introduction to the company’s vision and the brilliant people driving it forward. It set a great tone for my journey here.