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Upcoming 4flow webinars
Get expert insights on cutting-edge supply chain topics and join the discussion in upcoming 4flow webinars
Make or buy: evaluating logistics models for complex supply chains
Thursday, June 18 | 3-3:30 pm CEST | 9-9:30 am EDT
How Mars uses 4flow's AI platform for logistics optimization
Thursday, June 25, 2026 | 5:00 pm CEST | 11:00 am EDT
How to reduce transportation costs and improve planning efficiency in Kinaxis Maestro™
Thursday, July 9, 2026 | 3-3:30 pm CEST | 9-9:30 am EDT
Make or buy: evaluating logistics models for complex supply chains
Thursday, June 18 | 3-3:30 pm CEST | 9-9:30 am EDT
As supply chains become more complex, many organizations are reaching the tipping point where traditional operating models no longer deliver the visibility, coordination or control required to scale.
This webinar explores why leading companies are moving toward a 4PL model, supported by a control tower, to adopt end-to-end logistics execution. By centralizing data and enabling proactive decision-making, this approach shifts operations from reactive firefighting to structured, performance-driven management.
Participants will learn:
- The main differences between internal, LLP, and 4PL transportation operating models
- How organizations evaluate make-vs-buy decisions in transportation management
- How 4PL models improve coordination, visibility, scalability and transportation governance across complex networks
- The role of control towers in enabling visibility, coordination and operational control
- Key operational and business benefits associated with more orchestrated transportation models
Speakers
Christian Siemering
Director Solutions
4flow
Alexandra Lorenzen
Director Operations
4flow
How Mars uses 4flow's AI platform for logistics optimization
Thursday, June 25, 2026 | 5:00 pm CEST | 11:00 am EDT
Supply chains are under constant pressure from disruption, rising costs and increasing service expectations — yet decisions are still made across fragmented systems and functional silos. Even with heavy investments in digitization and AI, many organizations remain stuck in reactive execution.
In this session, Mars and 4flow share how they evolved from a traditional transportation control tower toward predictive supply chain orchestration. By assessing logistics‑driven decisions earlier rather than reacting to downstream changes, they were able to prevent disruptions before they occurred.
The session highlights how Mars evolved its capabilities through 4flow's new modular, AI‑native platform — accelerating time to value, breaking down silos and addressing rising cost pressures while ensuring uninterrupted flow of goods into market. Attendees will gain practical insight into how to bridge the gap between planning and execution, and drive greater resiliency for their supply chain.
You’ll discover:
- Why supply chain disruption has become a revenue and growth issue, not just an execution problem
- How Mars moved beyond a traditional control tower to predictive, capacity‑aware orchestration using an AI-native platform
- Practical lessons to drive AI adoption into your business
Speakers
Natalia Andreyeva
Vice President, GTM Strategy
4flow
Philippa Hawkes
Supply Chain Transformation Leader
Mars
How to reduce transportation costs and improve planning efficiency in Kinaxis Maestro™
Thursday, July 9, 2026 | 3-3:30 pm CEST | 9-9:30 am EDT
Transportation constraints are often integrated too late into supply chain planning, which leads to low asset utilization, higher transportation costs and inefficient execution.
In this exclusive webinar for Kinaxis customers in Europe, you’ll discover how Kinaxis TLO by 4flow helps organizations optimize transportation planning directly within Kinaxis Maestro™. Learn how automated load building and shipment optimization can improve transportation utilization, reduce costs and support decision-making across planning horizons.
The session will also touch on Kinaxis NWD by 4flow as a complementary solution that enables greater network transparency, scenario analysis and strategic supply chain optimization.
Gain insights into:
- Reducing transportation costs through automated shipment optimization
- Improving transportation utilization and planning efficiency
- Integrating transportation constraints earlier into planning decisions
- Enabling embedded transportation planning in Kinaxis Maestro™
- Increasing network transparency with Kinaxis Network Design by 4flow
Speakers
Dr. Markus Koch
Manager Software Consulting
4flow
Katja Sadavaya
Sr. Customer Success Manager
Kinaxis