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4flow to collaborate with Converse for continuous supply chain optimization

The collaboration will focus on reducing costs, increasing service levels and improving sustainability in the Converse distribution network

Converse China has decided to partner with 4flow to achieve continuous optimization of their domestic distribution network in China. The project will make use of 4flow’s Supply Chain+ service.

One of the world's renowned clothing and footwear companies, Converse has a global market presence in over 160 countries. Founded in the United States in 1908, Converse became a subsidiary of Nike, Inc., in 2003.

This joint project will increase the fashion business’s competitive advantage in terms of cost, service and sustainability. 4flow will apply state-of-the-art technology to regularly analyze the Converse domestic distribution network in China. Based on the insight gained, 4flow will identify, qualify and implement optimization initiatives. The team will consider network structure and carbon footprint, as well as transportation factors such as routing, modes, equipment, and lead time. Additionally, 4flow will help Converse tender appropriate logistics service providers for its distribution network operations.

“With continuous network optimization and a 100% performance-based compensation model, 4flow is the perfect choice to support Converse in such dynamic times”, said Frank Zhu, Logistics Director Converse China.

"We are looking forward to working with the entire Converse China team and are proud of the trust that they have placed in us", said Sören Hagen, Managing Director of 4flow in the APAC region.

Read more about Supply Chain+.